GUIDELINE 3
1.1 Develop the activities proposed in Tell me more for this section. Go to https://www.tellmemorecampus.com/
Maria is good in a team and she gets on well with her colleagues. She is extremely SOCIABLE She is never late for meetings-she is always RELIABLE She is very PUNCTUAL, she always meets deadlines. She is in the office at 8.00 am. Every day and usually stays late, so she is very HARD-WORKING. Her boss says this is very HELPFUL To other’s Her colleagues have a lot of respect for her work and attitude.
She is also a very CREATIVE person with a lot of good ideas for the future of the company.
A Boss |
A colleague |
· Ambitious · Creative · Hard working · Punctual · reliable |
· motivating · helpful · relaxed · sociable · practical |
6,300 six thousand, three hundred
75,807 seventy-five thousand, eight hundred and seven
823,120 eight hundred and twenty-three thousand, one hundred and twenty
1,255,500 one million, two hundred and fifty-five thousand, five hundred
10.5% ten point five per cent
· Last year, the company had a market share of 10.3/103 per cent.
· Last year, for the launch of Sparkle lite, the advertising budget increased by 30/13 per cent.
· Last year, the company sold more than 850,000/815,000 units of Sparkle.
· The new advertising campaign cost $90,000/$900,000.
· The company wants to increase its market share to 11.5/11.9 per cent.
· Next year, the company wants to sell 210,000/2,100,000 units of Sparkle.
· Nike shoes sell to a mass market.
· Ferrari sports cars are a luxury-market product.
· Ferrero chocolates, is a small but often profitable market.
· Sello Rojo coffee is outside the producer’s country.
· Corral Hamburger is in the producer’s country.
· Emerald, high-quality and expensive goods.
· Cometa bread, sells to large numbers of people.
a smartphone a perfume a health magazine a sports car a new chocolate bar |
· newspapers/magazines (the press)
· online/internet ads
· billboards/hoardings
· TV/radio commercials
· mobile ads
· leaflets/flyers
· free sample
John Smith started Dalotek in 1960.
George and James Hawkins began Green Shoots I the 1920s.
It has a workforce of 2,500
It employs about 35 people.
It manufactures car parts.
It makes garden products.
It introduces one or two new components each year.
It launches 12 new products a year.
Dalotek provides components for the car industry.
Green Shoots supplies the gardening industry.
Daloket exports to over 12 countries.
Green Shoots sells some of its products abroad.
GNK Services BEGAN in 1989 when Dieter Norland left his job as an engineer in the computer industry. The company MAKES High-tech security alarms and EXPORTS its products all over the world It EMPLOYS 150 people at its factory near Rotterdam, although the company’s head office is in Amsterdam and WORKFORCE as staff of 20. The company INTRODUCES a number of new products each year. GNK. Services PROVIDES products to the security industry and SELL domestic alarms for the general public.
· the deadlines /the projects/weren’t/for/realistic
The deadlines for the projects weren’t realistic.
· Most people /the office/didn’t/ leave/until 8 p.m.
Most people didn’t leave the office until 8 pm
· a/manager/good/wasn’t/she
She wasn’t a good manager
· on time/start/meetings/didn’t
Meetings didn’t start on time
· didn’t/she/to motivate/know/the staff/how
She didn’t know how to motivate the staff
Maris, I´m sorry, I´m having a bad day. I didn´t sent the report 1 send
Out, and I not check the figures. I didn´t get to the bank 2 cheeked
On time, and I didn´t phone the suppliers. I tried to call you 3 called
This morning, but you not answer. I think I need to go home. 4 answered
· WAS he an efficient manger?
· When ARE you born?
· When WAS Ania start to work for IBM?
· Why ARE Marcus change jobs?
· Where IS your next job?
Where did Danielle grow up?
Why How long What When Where |
Why was left Renault?
How long was work in Renault?
What did study in Harvard?
When was study in Harvard?
Where was grew up?
1.8.1 Discuss these questions in pairs.
· What was Steve Job´s greatest success?
He created a great company APPLE, and returned after a multinational employee was fired and another company I think PIXAR, then returned to Apple was wrong and returned again a large company.
· What made him successful?
Apple 1, It was one of the first computers, combining a microprocessor with a connection for keyboard and monitor.
In California
He started it whit his friend Steve Wozniak
In 1984
Because of disagreements whit the CEO, John Sculley
It specialized in computer animation
He married Laurence
400 Million dollars
He resigned in August 2011
He was 56
Tim Cook
More than 46,500
Barack Obama described Steve Jobs as ´one of the greatest American innovators’. This is his story. He was born on February 24, 1955 In California. In 1976, after dropping out of college, Jobs started Apple with He started it whit his friend Steve Wozniak. The company quickly became successful. In 1984. Apple introduced the famous Macintosh computer. The following year, in1985, Jobs Left Apple because of disagreements whit the CEO, John Sculley
After leaving Apple, Jobs set up a new computer company called Next. He also bought a company called Pixar. It specialized in computer animation. Jobs married his wife Laurence. At a Zen Buddhist ceremony in 1991. The couple had three children.
The early nineties were difficult years for Apple, and the company soon wanted Jobs´s company NeXT. Apple paid 400 million dollars. For it .Jobs returned to Apple and in 1997 became the CEO. Under his leadership, Jobs turned the company around, with innovative products such as the iMac, iPod, iPhone and iPad. In august 2011. After a long period of illness, Steve Jobs resigned as Apple’s CEO. He died two months later at the age of 56, Tim Cook. Is Apple‘s new CEO.
In his time at Apple, Steve Jobs created the most valuable technology company in the world. Today, it employs more than 46.500 people worldwide.
Last year, I bought a new camera…..
Yesterday, I was tired
Last summer, I Ibague trip
When I was a child, i played a lot
Small: smaller high: higher competitive: efficient
Slow: slower good: better interesting: more interesting
The Mazda is a faster car than the Mini. (F)
The Mazda has a smaller luggage compartment than the Mini. (T)
The Mini has better petrol consumption than the Passat. (F)
The Mazda is more expensive than the Passat. (F)
The Passat is more practical for a family than the Mini. (T)
I think the Mazda is a more stylish car than the Mini.(stylish)
The Passat has a more powerful engine than the Mazda.(powerful)
Compared to the Passat, the Mini is easier to park small spaces. (Easy)
The Passat is cheaper to run than The Mazda. (Cheap)
The Passat is a more spacious car than the Mini. (Spacious)
B: Yes, it´s the most expensive time of the day to show an advert.
B: Yes, I think it was the best commercial in 2010.
B: Yes, it was the worst Year I can remember.
B: Yes, it has highest number of users in the world.
1.9.5 Which is the best car for each of these people? Choose a car from Exercise B.
I have a wife and three children. We drive a lot to visit relatives at weekends.
I have a company car, but I want a fun car to drive at the weekends. I live in Paris, so parking isn´t easy.
I need a car to take my six-year-old son to school and for local shopping. I don´t want a car that is expensive to run.
I think the Passat is the best car for Petra .It´s cheaper to run than the others.
I think the Mini is the best car for Sophie It´s the smallest car, so it´s easy to park in town.
I think the Mazda is the best car for Stefan; it's the most confortable for the family
In 2010 people spent more time watching television, compared to the year 2011, and in 2011 the internet takes more time beating the radio television and outdoor.
· In 2010,Toptek spent most of its advertising budget on Television
· The amount it spent on TV advertising was 30 % lower in 2011.
· In 2010, the spend on outdoor advertising was a 5 % higher than in 2011.
· Toptek spent most of the budget on Internet advertising in 2011.
· In 2010, Toptek spent about 15 per cent of its budget on internet advertising. The amount it spent in 2011 was much higher.
· In 2010, Toptek spent about 35 per cent of its budget on print advertising. The amount it spent in 2011 was lesser
· In 2010,Toptek spent about 3 per cent of its budget on radio advertising. the amount it spent in 2011 was lesser
The Classic pool table is a bit wider than the trainer pool table.
The classic pool table is a little shorter than trainer pool table
The trainer pool table is a little taller than classic pool table
The classic pool table is a lot lighter than trainer pool table
· Matti isn´t in the office today. He’s meeting customers all day.
· Marta’s on the phone. She’s calling about the sales figure.
· I can’t come to the meeting. I'm writing a report. I must finish it this morning.
· We're building a new factory in Spain. The work is nearly finished.
· The marketing team is very busy right now. They're working on the launch of a new product.
· Our business in Japan isn't going well at the moment.
· We have a lot of orders, so production is hiring 40 extra staff.
Always at the moment currently every day normally now
This time today usually
Present simple |
Present continuous |
Always every day normally usually
|
At the moment Currently Now This time today |
1.11.4 Complete this article with the present simple or the present continuous form of the verbs in brackets.
Pret A Manger is a UK company and one of the world´s leading sandwich chain it sell freshly made sandwiches in busy city centers.
At the end of each day, the shops give any unsold products to the homeless. Currently, Pret doing very well in the south of England.
Pret operate a total of 232 UK outlets, and this year it planning new outlets for London. In the US, it has 23 outlets in New York and another 10 in Hong Kong.
Pret’s International activities growing in importance. This month, as part of the next stage of expansion, Pret opening its first two shops in Paris .At the same time .the marketing team working with Lewis PR a global PR company to improve the brand´s international image.