GUIDELINE 3

1.2.2 Use adjectives from Exercise A to complete this human-resources report.

Maria is good in a team and she gets on well with her colleagues. She is extremely SOCIABLE She is never late for meetings-she is always RELIABLE She is very PUNCTUAL, she always meets deadlines. She is in the office at 8.00 am. Every day and usually stays late, so she is very HARD-WORKING. Her boss says this is very HELPFUL To other’s Her colleagues have a lot of respect for her work and attitude.

She is also a very CREATIVE person with a lot of good ideas for the future of the company.

1.2.3 Look again at the adjectives in Exercise A. Which do you think are the three most important for a) a boss; b) a colleague in a team? Discuss your answers with a partner.

1.3 Now open your Market Leader book on page 75 and develop exercises A to E on advertising and markets.

1.3.1 A Listen and repeat these numbers.

6,300        six thousand, three hundred

75,807     seventy-five thousand, eight hundred and seven

823,120     eight hundred and twenty-three thousand, one hundred and  twenty

1,255,500    one million, two hundred and fifty-five thousand, five hundred

10.5%     ten point five per cent

1.3.2 Listen to part of a sales presentation and underline the correct number in each sentence.

·         Last year, the company had a market share of 10.3/103 per cent.

·         Last year, for the launch of Sparkle lite, the advertising budget increased by 30/13 per cent.

·         Last year, the company sold more than 850,000/815,000 units of Sparkle.

·         The new advertising campaign cost $90,000/$900,000.

·         The company wants to increase its market share to 11.5/11.9 per cent.

·         Next year, the company wants to sell 210,000/2,100,000 units of Sparkle.

1.3.4 In pairs, think of products which match the types of market in Exercise C.

·         Nike shoes sell to a mass market.

·         Ferrari sports cars are a luxury-market product.

·         Ferrero chocolates, is a small but often profitable market.

·         Sello Rojo coffee is outside the producer’s country.

·         Corral Hamburger is in the producer’s country.

·         Emerald, high-quality and expensive goods.

·         Cometa bread, sells to large numbers of people.

1.3.5 Which medium is the best way to advertise these products (or the ones you discussed in Exercise D)? Choose from the list below. Discuss your ideas with a partner.

·         newspapers/magazines (the press)

·         online/internet ads

·         billboards/hoardings

·         TV/radio commercials

·         mobile ads

·         leaflets/flyers

·         free sample 

•   a smartphone: mobile ads,  TV, radio, commercials, internet ads
•  a perfume: free sample, newspapers, magazines, TV, billboards, hoardings
•  a health magazine: TV, radio, commercials, newspapers, magazines, leaflets, flyers
•  a sports car:  billboards, hoardings, newspapers, magazines, TV/radio commercials
•  a new chocolate bar: free sample,  TV/radio commercials, online/internet ads

1.4 On page 83 of your Market Leader book, develop exercises A to C on describing companies.

1.4.1 The sentences below describe two companies, Dalotek and Green Shoots. Choose pairs of sentences which describe similar things and write them in the correct column of this chart.

1.4.2 Underline the verbs or verb phrases which mean the same thing in each pair of sentences I the chart in Exercise A.

 John Smith started Dalotek in 1960.

George and James Hawkins began Green Shoots I the 1920s.

It has a workforce of 2,500

It employs about 35 people.

It manufactures car parts.

It makes garden products.

It introduces one or two new components each year.

It launches 12 new products a year.

Dalotek provides components for the car industry.     

Green Shoots supplies the gardening industry.

Daloket exports to over 12 countries.

Green Shoots sells some of its products abroad.

1.4.3 Use the verbs you underlined in Exercise B to complete this company profile.

GNK Services BEGAN in 1989 when Dieter Norland left his job as an engineer in the computer industry. The company   MAKES High-tech security alarms and EXPORTS its products all over the world It EMPLOYS 150 people at its factory near Rotterdam, although the company’s head office is in Amsterdam and WORKFORCE as staff of 20. The company INTRODUCES a number of new products each year. GNK. Services PROVIDES products to the security industry and SELL domestic alarms   for the general public.

1.5 Go over learning object 1 and test what you have learnt on vocabulary.

1.7 Open your Market Leader book on page 68: Develop exercises A to E of Language Focus 1.

1.7.1 Put this word in the right order to make sentences about problems at work.

·         the deadlines /the projects/weren’t/for/realistic

The deadlines for the projects weren’t realistic.

·         Most people /the office/didn’t/ leave/until 8 p.m.

Most people didn’t leave the office until 8 pm

·         a/manager/good/wasn’t/she

She wasn’t a good manager

·         on time/start/meetings/didn’t

Meetings didn’t start on time

·         didn’t/she/to motivate/know/the staff/how

She didn’t know how to motivate the staff

1.7.2 Correct one mistake in each line of this message.

Maris, I´m sorry, I´m having a bad day. I didn´t sent the report        1   send

Out, and I not check the figures. I didn´t get to the bank                   2 cheeked

On time, and I didn´t phone the suppliers. I tried to call you               3 called

This morning, but you not answer. I think I need to go home.            4 answered

1.7.3 Complete these questions.

·         WAS he an efficient manger?

·         When ARE you born?

·         When WAS Ania start to work for IBM?

·         Why ARE Marcus change jobs?

·         Where IS your next job?

1.7.4 Read the extract below. Then write questions using each of the words from the box.

 Where did Danielle grow up?

Why was left Renault?

How long was work in Renault?

What did study in Harvard?

When was study in Harvard?

Where was grew up?

1.8 Open your Market Leader book on page 70: Develop exercises A to G of Language Focus.

1.8.1 Discuss these questions in pairs.

·         What was Steve Job´s greatest success?

He created a great company APPLE, and returned after a multinational employee was fired and another company I think PIXAR, then returned to Apple was wrong and returned again a large company.

·         What made him successful?

Apple 1, It was one of the first computers, combining a microprocessor with a connection for keyboard and monitor.

1.8.2 Read this article (ignoring the missing information), then write the questions to complete the quiz on page 71.Use the article to help you.

• Where was Steve Jobs?

In California

• Who did Jobs start Apple Whit?

He started it whit his friend Steve Wozniak

• When did Apple introduce the famous Macintosh computer?

In 1984

• Why did Jobs leave Apple?

Because of disagreements whit the CEO, John Sculley

• What did Pixar specialize in?

It specialized in computer animation

• Who did Jobs marry?

He married Laurence

• How much did Apple pay for Next?

400 Million dollars

• When did Steve Jobs resign as CEO of Apple?

He resigned in August 2011

• How old was Steve Jobs when he died?

He was 56

• Who is Apple’s new CEO?

Tim Cook

• How many people does Apple employ worldwide?

More than 46,500

1.8.3 Answer the questions in the quiz above and use your answers to complete the article on page 70.

Barack Obama described Steve Jobs as ´one of the greatest American innovators’. This is his story. He was born on February 24, 1955 In California. In 1976, after dropping  out of college, Jobs started Apple with  He started it whit his friend Steve Wozniak. The company quickly became successful. In 1984. Apple introduced the famous Macintosh computer. The following year, in1985, Jobs Left Apple because of disagreements whit the CEO, John Sculley

After leaving Apple, Jobs set up a new computer company called Next. He also bought a company called Pixar. It specialized in computer animation. Jobs married his wife Laurence. At a Zen Buddhist ceremony in 1991. The couple had three children.

The early nineties were difficult years for Apple, and the company soon wanted Jobs´s company NeXT. Apple paid 400 million dollars. For it .Jobs returned to Apple and in 1997 became the CEO. Under his leadership, Jobs turned the company around, with innovative products such as the iMac, iPod, iPhone and iPad. In august 2011. After a long period of illness, Steve Jobs resigned as Apple’s CEO. He died two months later at the age of 56, Tim Cook. Is Apple‘s new CEO.

In his time at Apple, Steve Jobs created the most valuable technology company in the world. Today, it employs more than 46.500 people worldwide.

1.8.4 Complete these sentences. Give true information about yourself.

Last year, I bought a new camera…..

Yesterday, I was tired

Last summer, I Ibague trip

When I was a child, i played a lot

1.9 Now go over exercises A to F on pages 77 and 78 of your Market Leader book about comparatives and superlatives.

1.9.1 Write the comparative forms of these adjectives. Then listen to check how they are pronounced.

    Small:  smaller                    high: higher                competitive: efficient

    Slow: slower                      good: better                interesting: more interesting

1.9.2 Look at this chart. Decide whether the sentences below are true (T)or false (F).Correct the false ones.

 1.9.3 Complete these sentences about  the cars in exercise B. Use the comparative form of the adjectives in brackets.

I think the Mazda is a more stylish car than the Mini.(stylish)

The Passat has a more powerful engine than the Mazda.(powerful)

Compared to the Passat, the Mini is easier to park small spaces. (Easy)

The Passat is cheaper to run than The Mazda. (Cheap)

The Passat is a more spacious car than the Mini. (Spacious)

1.9.4 Complete these conversations. Use the superlative form of the adjectives.

•  A: Advertising on primetime TV is expensive.

            B: Yes, it´s the most expensive time of the day to show an advert.

•  A: Nike´s ´Write the future´ commercial was very good.

            B: Yes, I think it was the best commercial in 2010.

• A: 2009 was a bad year for the advertising industry.

             B: Yes, it was the worst Year I can remember.

• A: China has a very high number of internet users.

            B: Yes, it has highest number of users in the world.

1.9.5 Which is the best car for each of these people? Choose a car from Exercise B.

• Stefan: Mazda

I have a wife and three children. We drive a lot to visit relatives at weekends.

•  Sophie: Mini

I have a company car, but I want a fun car to drive at the weekends. I live in Paris, so parking isn´t easy.

• Petra: Passat

I need a car to take my six-year-old son to school and for local shopping. I don´t want a car that is expensive to run.

1.9.6 Work in pairs. Explain your choice to your partner.

            I think the Passat is the best car for Petra .It´s cheaper to run than the others.

            I think the Mini is the best car for Sophie It´s  the smallest car, so it´s easy to park           in town.

            I think the Mazda is the best car for Stefan; it's the most confortable for the family

1.10 Develop exercises A to D on page 79 of your Market Leader book about much/a lot, a little/a bit.

1.10.1 Look at this chart. What does it show?

In 2010 people spent more time watching television, compared to the year 2011,  and in 2011 the internet takes more time beating the radio television and outdoor.

1.10.2 Complete these sentences about the chart.

·         In 2010,Toptek spent most of its advertising budget on Television

·         The amount it spent on TV advertising was 30 % lower in 2011.

·         In 2010, the spend on outdoor advertising was a 5 % higher than in 2011.

·         Toptek spent most of the budget on Internet advertising in 2011.

1.10.3 Compare Toptek´s advertising spend in 2010. Talk about these points.

·         In 2010, Toptek spent about 15 per cent of its budget on internet advertising. The amount it spent in 2011 was much higher.

·         In 2010, Toptek spent about 35 per cent of its  budget on  print advertising. The amount it spent in 2011 was lesser

·         In 2010,Toptek spent about 3 per cent of its budget on  radio advertising. the amount it spent in 2011 was lesser

1.10.4 Compare these two pool tables using much, a lot, a little and a bit.

The Classic pool table is a bit wider than the trainer pool table.

The classic pool table is a little shorter than trainer pool table

The trainer pool table is a little taller than classic pool table

The classic pool table is a lot lighter than trainer pool table

   The trainer pool table is a lot more expensive than classic pool table

1.11 Complete exercises A and B on pages 84 and 85 and A to C on pages 86 and 87 of your Market Leader book.

1.11.1 Complete these sentences with the present continuous form of the verbs in brackets. Use contractions where possible.

·         Matti isn´t in the office today. He’s meeting customers all day.

·         Marta’s on the phone. She’s calling about the sales figure.

·         I can’t come to the meeting. I'm writing a report. I must finish it this morning.

·         We're building a new factory in Spain. The work is nearly finished.

·         The marketing team is very busy right now. They're working on the launch of a new product.

·         Our business in Japan isn't going well at the moment.

·         We have a lot of orders, so production is hiring 40 extra staff.

1.11.2  Which tense are these time expressions normally used with? Put them in the correct column of the chart below.

Always          at the moment      currently     every day       normally        now

This time             today       usually

1.11.3 Choose either the present simple or the present continuous form of the verb to complete these sentences.

• I stay/ am staying at the Ritz every time I´m in New York. I stay/am staying at the Ritz at the moment.
• Jan works/is working from home today. She usually works/is working at the company´s training Centre.
• She often calls/ is calling Russia. Right now, she calls/ is calling a customer in Moscow.
• I don´t usually deal/ dealing with the paperwork. I deal/ am dealing with all the paperwork while Susan is away.
• Deliveries take/ are taking over two months at present. Usually they take/are taking just six weeks.
• Most of time we use/are using DHL for deliveries. This time, we use/ are using a different company.

1.11.4 Complete this article with the present simple or the present continuous form of the verbs in brackets.

Pret A Manger is  a UK company and one of the world´s leading sandwich chain   it  sell  freshly made sandwiches in busy city centers.

At the end of each day, the shops give any unsold products to the homeless. Currently, Pret doing very well in the south of England.

Pret operate a total of 232 UK outlets, and this year it planning new outlets for London. In the US, it has 23 outlets in New York and another 10 in Hong Kong.

Pret’s  International activities growing in importance. This month, as part of the next stage of expansion, Pret opening its first two shops in Paris .At the same time .the marketing team working with Lewis PR a global PR company to improve the brand´s international image.